RapidFire is a Digital
Marketing and Creative Agency
As a full-service design and marketing agency, we work collaboratively with businesses to harness the value of digital and print to drive sales and increase brand awareness across every touch point. Our multi-channel approach across branding, website design, online advertising, social media and email marketing works to create a consistent message that generates engagement and sales.
Phase 1
Website Design
Website design involves combining the aesthetics of the brand (UI), with the structure of the pages to enable smooth user journeys through a logical structure (UX). The layout of the elements of each page is as important as the final design elements of imagery, colours and fonts.
At RapidFire, we’ve established a tried and tested web design process to ensure that every website we produce delivers on its core aim. This begins with one-on-one interviews with key stakeholders, competitor research, and customer research to clarify the key goals of the site. We then produce an interactive wireframe to show our concept for the site content, which acts as a basis for discussion and feedback. This vision is then developed into a full website design that is shown to the client and user tested as an interactive prototype, so feedback can be collated, revisions made, and the design then signed-off.
Phase 2
Content Strategy
Blog content and newsletters are essential to engaging customers. We’ll audit your existing content, study competitors and use SEO tools to identify popular search terms that will drive traffic to your site.
By providing timely and relevant videos, pdfs and articles brands can build trust and establish themselves as being the experts. Great content drives traffic, which ultimately convert to sales.
Phase 3
Online Advertising
Pay Per Click (PPC) adverts appear on search engines such as Google and Bing, and as text links and banner adverts on web pages. A fee is paid by the advertising brand every time an advert is clicked. Google Adwords is by far the most popular platform, but Facebook, Youtube, Amazon and Twitter have similar PPC advertising models.
PPC is a highly cost-effective method of advertising. We can manage all of your PPC activity, leading the strategy and providing insights and detailed reporting. We are a results-driven agency and focus on delivering leads and sales.
Phase 4
Email Marketing
Emails have some of the highest returns on investment (ROI) of any channel within the marketing mix. From targeted direct response offers, to newsletters and webpage follow up emails, we’ll make sure your messages are timely and relevant to your audience. We’ll also constantly review data, and monitor results, so that the messages can be refined over time.
Phase 5
Affiliate Marketing
and Partnerships
Affiliate marketing is a type of performance-based marketing in which an advertiser rewards one or more publishers for each visitor brought by the publishers’ own marketing efforts that transacts. An example is of a voucher site pushing traffic to a product page. Revenue is usually shared on a Cost Per Acquisition (CPA) basis eg. 10% of the revenue is paid to the publisher.
We thoroughly enjoyed working with the guys at Rapidfire. The went above and beyind with our report and were very professional throughout.
Hugo Browne - Canary Wharf Group